30 FPS means 30 frames are displayed on screen every second.Ī video’s bitrate is the amount of data encoded in a video per second. The frame rate is the frequency that those images appear on the screen.
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A higher resolution, such as 1920 x 1080 Full HD, will have broader and higher dimensions and way more pixels.Ī video is a series of multiple still images called frames. A standard 1280 x 720 HD resolution has 1280 pixels across the breadth and 720 pixels along with the height of the video, over 920,000 pixels. It is determined by the number of pixels in one frame. Video resolution is the physical size of your picture. A video’s aspect ratio has nothing to do with its physical size. Also, the 16:9 aspect ratio means your video is 16 units high and 9 units wide. For example, the 4:3 aspect ratio means the video is 4 units high and 3 units wide. H.264, MPEG-4, and DivX are some popular codecs you’ve probably used.Īspect ratio refers to the video’s width in relation to its height. The compressed video is then stored using a file format.
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If your video isn’t encoded in such web-friendly formats, go straight to an MP4 converter and convert your video to Instagram supported MP4, MOV with the right size and quality.Ī video codec is used to compress a video (when recording) and decompress it (during playback) to reduce file size. The most popular designs for online video platforms are MP4, FLV, and WMV due to their relatively small sizes. You can see a video file’s format by checking its extension the last three letters in the file format name period. The video format is a file format for storing digital video data on a computer. Here is a quick guide for each parameter we’ll cover before we dive into the exact specs for each Instagram video type.
Instagram Video Format Parameters Explained So save yourself some time and money, start your Instagram video marketing strategy off on the right foot using the best video solutions. There is so much video content available on Instagram no user is going to waste their time watching a video that isn’t done well. One way to NOT get noticed is to incorrectly format and upload Instagram videos. Just keep in mind that you’re not the only business marketing to this audience through this social network, so you’ll need to find a way to stand out. So by using Instagram as a tool in your marketing plan, you have the chance to reach a vast, international audience of young people every single day, and they want to see your video content. In addition, 88% of these users live outside of the United States, and 71% are under the age of 35.įurthermore, 95 million photos and videos are posted on Instagram per day. Instagram is a great place to use video marketing Hootsuite reports that 1 billion people use Instagram every month, and 500 million use it every day.
By the end of 2020, 82% of global Internet traffic was taken by video streaming and download. Because there is so much potential for profit in IG, you can bet that brands compete to put out the best advertising content they can create.Īt the same time, video is huge right now, and it’s only expected to get more popular in the coming years. This makes Instagram one of the top platforms for marketing for companies trying to target young, trendy, and global audiences with their products and services. According to Shutterstock, Instagram’s advertising revenue has increased dramatically in the past few years, totaling about 26 billion in 2021, and it is expected to be 33 billion in 2022, which is four times more than in 2018.
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